Accounting & Finance: Paystand is a B2B payment platform, specifically for accounts receivable. Accounts receivable (AR) is the balance of money due to a firm for goods or services delivered or used but not yet paid for by customers. Getting paid is generally applicable to anyone in the Accounting or Finance departments.
Operations: This is a bit tricky, along with IT below. The assumption is that folks in operations are in charge of finding ways for the company to be more efficient. Paystand certainly falls into this category. We need to find these prospects and send them the right messaging.
Information Technology (IT): Paystand lives inside NetSuite and NetSuite is a cloud-based enterprise software. Who’s in charge of NetSuite or NetSuite integrations? NetSuite is such a beast that companies will have employees such as a NetSuite administrator to handle their NS environment. A lot of time companies will also contract help out from consulting companies. Ultimately, NS is part of a company's tech stack so certain people in IT are worth reaching out to.
S - Tier: High-Value Prospect Titles
These are the people we want to talk to. They generally have decision-making power or the ear of someone who does. They are directly affected by the pain points we solve and are focused on the bottom line of the company.
Prospects in this tier are not allowed to be put into automated sequences, only High or Mid sequences. Aim for 2 - 5 high/mid value prospects in corresponding sequences per account.
Controller - Oversees an organization's daily accounting operations, including the accounting, payroll, accounts payable (which we do not handle), and accounts receivable departments. The controller also helps guide a company's strategic financial decisions and is therefore integral to the financial health of the firm.
Chief Financial Officer (CFO) - The top financial position in an organization. They are responsible for forecasting the organization's financial standing based on financial and operational data and reports provided by the finance and accounting teams and advising the CEO and board on strategic direction
Chief of or Director of Accounting (CAO) - in charge of the entire accounting department of their institution. They are responsible for their company's accounting operations and financial reporting functions. ... Track records, plan, and file all state and federal taxes, along with internal and external financial reports.
VP of Finance - in charge of overseeing company financial records and projecting future financial investments and plans. VP of finance is a similar role to the chief financial officer (CFO), and in smaller companies, the roles are combined into one position.
VP/Director of Finance and Operations - in charge of overseeing and spearheading business and financial operations, ensuring efficiency and smooth workflow. Their responsibilities revolve around performing research and analysis to identify the best practices to optimize operations, coordinating with different departments to gather data, conducting research and analysis to identify new business and investment opportunities, and monitoring the progress of various projects and programs.
NetSuite Administrator - responsible for configuring and maintaining NetSuite for your business. A NetSuite administrator will collaborate with team members across all business functions and external development teams to perform customizations, resolve user issues as well as define processes within NetSuite.
Billing Manager/Director - The billing manager of a company is generally charged with overseeing accounts receivable in a company. They manage the billing department and usually work with supervisors to make sure that a company's billing and receivables operations maintain orderly cash flow for the enterprise.
Collections Manager - oversee the financial collection department of a company and are responsible for the correct invoicing of clients and the timely receiving of payment.
A - Tier: Mid-Level Prospects
Some of these prospects generally aren’t tied directly to the pain points we solve. Others are tied directly but don’t have immense DM power. However, they may find value in what we are doing and can refer us to the correct person or eventually be a champion.
Prospects in this tier are not allowed to be put into automated sequences, only High or Mid sequences. Aim for 2 - 5 high/mid value prospects in corresponding sequences per account.
Accounting Manager - Accounting managers supervise accountants. They create systems and processes for analyzing and reporting financial information, ensure organizations follow legal and regulatory requirements, and recommend improvements for business procedures
Accounts Receivable Manager - responsible for the overall invoicing, collection, and cash application activities and timely management of all AR aging components. The Accounts Receivable Manager will also maintain and improve sustained cash flow through diligent and aggressive monitoring of our customer accounts.
Senior Accountant - responsible for the integrity of all the accounting information for a company. That means everything from supervising the accounting staff to preparing financial statements to assist with risk assessments and budget preparations.
Chief Executive Officer - The big kahuna, usually try to get a referral from them.
Chief Operations Officer - a senior executive tasked with overseeing the day-to-day administrative and operational functions of a business.
VP/Director/Manager of Operations - will plan, direct, coordinate, and oversee operations activities in the organization, ensuring the development and implementation of efficient operations and cost-effective systems to meet the current and future needs of the organization.
System Administrator - information technology (IT) professionals who make sure an organization’s computer systems are functioning and meet the needs of the organization
Chief Technology Officer/Director of IT - responsible for overseeing the development and dissemination of technology for external customers, vendors, and other clients to help improve and increase business.
Director/VP/Senior Financial Planning & Analysis (FP&A) - provide the Company's financial review package to ownership on a monthly basis, and with the support of many, develop the annual business plan and budgeting process. FP&A teams play a crucial role in companies by performing budgeting, forecasting, and analysis that support major corporate decisions of the CFO, CEO, and the Board of Directors.
C - Tier: Low-Level Prospects
Most of these prospects are boots on the ground, the front line. While our tool could exponentially improve their day-to-day, they are not DMs and uninvolved in system changes. Sometimes they are a good resource to get context on the companies processes, you can use that information to give you credibility when you are speaking with the VPs, Directors, and C-suite.
We generally use these prospects as air cover. We hope they share our email with someone important or share open it enough times which would indicate a need.
To avoid spamming and our domain named getting flagged do not add more than 3 low-level prospects into sequences per account.
Staff Accountant/Accounting Clerk/Accounting Associate - Staff accountants keep records, maintain financial reports and ledgers, prepare budgets, file billing, and complete general bookkeeping.
AR Specialist/Analyst - performs general bookkeeping duties, such as keeping accounting software logs updated, reconciling accounts, making bank deposits, recording cash receipts and invoicing clients
Billing Specialist/Analyst - The billing specialist oversees the tasks of sending invoices to clients and monitoring outstanding balances to ensure each account is paid on time and in full.
Collections Specialist/Analyst - responsible for resolving overdue bills and collecting payments from the individuals or businesses responsible for the debt. They must locate those responsible for unpaid bills and set up acceptable terms of repayment to protect the financial assets of their employer.
Chief Information Officer - oversees the people, processes, and technologies within a company's IT organization to ensure they deliver outcomes that support the goals of the business.
Chief Technology Officer - responsible for overseeing the development and dissemination of technology for external customers, vendors, and other clients to help improve and increase business
Treasury Manager/Analyst - in charge of supervising the cash flow of all financial activities in a company, ensuring accuracy and efficiency. ... Furthermore, as a financial manager, it is essential to lead and encourage the workforce to achieve goals, all while implementing the company's policies and regulations.
Low-Level FP&A Analyst - develop the operating and financial plan required to achieve management's strategic plan. ... As a key part of the forecasting process, FP&A teams conduct variance analysis to show management how the budget and/or rolling forecast compares against actual performance.
Credit Manager - overseeing credit and collection; they approve loans, set risk limits, define terms of repayment, and manage lower-level personnel