Sales Velocity = (# of opps * $ avg. deal value * % win rate) / L sales cycle
The Direct Sales team focuses on selling Paystand’s AR solutions and our aim is to create a repeatable process with predictable outcomes. Optimizing this process, we hold ourselves accountable by improving sales velocity, broken down by:
Sales Velocity Metrics:
- Increasing the number (#) of opportunities generated from SQLs
- Increase the average ACV / deal value ($)
- Increase the win rate (%)
- Reduce the length of our sales cycle (L)