Closed Lost Reasons in Hubspot

After a deal is moved to stage ‘Closed Lost’ at least one of the following 6 ‘Closed Lost Reasons’ must be selected:

No VisionMatch

  • Lack of Business Issues
  • Timing is off
  • No active project
  • Solution Mismatch / Can’t integrate with their software
  • Payer’s AP Processes
  • Feature Gap (please specify in additional info)
  • Competition

Lack of Perceived Value

  • Transition hesitation (perceived risk > value)
  • Pricing misalignment
  • Pricing misalignment - Rate matching

No Power

  • Couldn't get to power

No Plan

  • Contract term(s)
  • Failed underwriting

Unqualified

  • No showed
  • Not a lead
  • Not a fit
  • Prohibited
  • Low revenue 

Other

  • Please specify in additional info